TikTok Led Management.
TikTok does not reward a back catalogue. It rewards the thing you posted this week, and that is a different job to the other channels.
Talk to us about TikTok →What TikTok led
management changes.
Every other channel we run is, to some degree, a library. Someone lands on the profile, scrolls back, and forms a view of the business from a grid that took a year to build. TikTok does not work like that. Almost nobody visits the profile. The feed decides what gets seen, it decides weekly, and it is largely indifferent to what you posted in March.
The practical consequence is that TikTok led management is a production job rather than a curation job. It needs video, it needs enough of it that the channel is never relying on one post to carry a month, and it needs shooting regularly rather than batching once and rationing it out. That is why a TikTok-led package costs more than a photo-led one: the work is in the filming, not the scheduling.
It is also the channel where being local helps rather than limits. A business in Portsmouth talking plainly about what it does, on camera, will beat something polished and generic, because the format rewards the thing that looks like a person instead of an advert.
What it will not do is sell a considered, high-value purchase on its own. TikTok is very good at making people aware of you and reasonably good at making them like you. If the decision takes six weeks and three conversations, TikTok is the top of that and something else is the rest.
Not sure this is
your channel?
Most people are not, before the call. Tell us what you sell and who buys it, and we will tell you which channels are worth paying for and which are not.
Get in touch →TikTok management
in Portsmouth.
Most businesses here looking for TikTok management are really looking for someone to take the filming off them. That is usually the honest version of the problem: the ideas are not the bottleneck, the camera is.
We run TikTok as part of a channel package rather than as a standalone service, because TikTok content that works almost always needs the same footage cut for Instagram, and paying twice for that is daft. the cost calculator will show you what it costs.
If you are not yet sure TikTok is the right channel at all, the external marketing audit is the better first step. It costs nothing, and it is the one that tells you whether the problem is the channel or something upstream of it. There is more on how the whole thing runs on the social media management page.
Want us pointing
a camera at it?
Tell us what you do and who buys it. If TikTok is worth the filming we will say so, and if a photo-led package on Meta would do the same job for less, we will say that instead.
Talk to us about TikTok →Tell us about
your business.
A phone call to work out whether social is where your money should go, and what it should cost. If the answer is no, we will say so.
Prefer email? Jonny@Gilbeypink.co.uk
Or call 07769 335 807.