Resources.
Things we have written down, mostly because we were asked the same question enough times to be worth answering properly.
Ask us something →Long reads
Articles.
How to set marketing KPIs and SMART goals
What a KPI actually is, where the SMART framework came from, and the three numbers every marketing department should be judged on. With a worked example of the two folded together.
Read the article → 02How do we define marketing?
Stripping away agency jargon to define what marketing actually means. The dictionary definitions, why none of them quite work, the go-to-market framework that does, and how to measure whether yours is any good.
Read the article → 03What staffing solution is right for you?
Full-time CMO, marketing agency or fractional CMO. What each of the three is actually good at, the maths that has to work before a full-time hire makes sense, and a matrix for working out which position you are in.
Read the article →Got a question we
have not written up?
Ask it. If the answer is useful to more than one person it usually ends up on this page eventually.
Get in touch →Tell us about
your business.
A phone call to work out whether social is where your money should go, and what it should cost. If the answer is no, we will say so.
Prefer email? Jonny@Gilbeypink.co.uk
Or call 07769 335 807.