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Internal
Marketing Audit.

The things a customer never sees: your systems, your reporting and your money. This one takes your time as well as ours, which is why it is paid, and it answers the harder question — what is the problem costing you, and what do we do about it?

See if you qualify →

Do you need an internal audit?

This one is not where anybody starts. It is for businesses that already know something is wrong and are tired of guessing where.

You probably do

  • You can watch the money go out and cannot follow it to a customer
  • You do not know what a customer is worth, or what you can afford to pay to win one
  • Leads arrive, disappear, and nobody can tell you where they went
  • Your reporting tells you what happened and never what to do next
  • You are about to hire, or spend seriously, and you want to be right first
  • The external audit has already said the problem is behind the counter, not in front of it

You probably do not

If you have not had the external audit, you do not need this yet. It is stage two for a reason: if what your customers see is broken, tidying up your CRM will not save you. Start outside.

And if the external audit says your systems are already doing their job, we will tell you that too, and you will not be sold this.

Start with the external audit →

Internal audit.

£1,250

What it is

The things a customer never sees: your systems, your reporting and your money. This one takes your time as well as ours, which is why it is paid, and it answers the harder question: what is the problem costing you, and what do we do about it?

  • Your internal systems, CRM and reporting, end to end
  • The KPIs that matter, and the ones quietly wasting your time
  • What a customer is worth, and what you can afford to pay for one
  • A 3, 6 and 12-month roadmap, costed
  • Yours to keep and run yourself if you would rather

How it works

  1. We come inside. Access to the systems you already run, and an honest look at what they are and are not telling you.
  2. We work out the numbers. What a customer is worth, what one costs to win, and which of your measurements are worth keeping.
  3. A sit-down interview. Both audits on the table at once, with you in the room, so the plan is built on your context and not our guesses.
  4. The roadmap. A 3, 6 and 12-month plan, costed, and yours whatever you do next.

Locked until the external audit says you need it.

In summary.

The external audit shows you what your customer sees and the public issues you are facing.

The internal audit uses your own data to figure out the correct solutions to those problems.

Book your external audit today

What is a
marketing audit?

A marketing audit is an evaluation of the current state of marketing within your business. It can be looked at through two lenses: externally, what your customers and competitors see, and internally, what you know about yourself.

In understanding those two things, you can put together a picture that is as close to reality as possible.

The goal is to help you with your go-to-market strategy, identify the worst parts of your business that need repair, and evaluate how well you are tracking your KPIs.

How does an
audit work?

If you qualify for a marketing audit, we will take an external look at your business. That involves:

  • Physically looking at your in-person sites
  • Testing your current points of entry: calling, messaging online, emailing, walk-ins and reservation systems
  • Evaluating every marketing channel you have chosen to use
  • Reading your reviews, your social media posts and your interviews, and taking the measure of public perception

All of this is done at no cost.

Once we have gone through this with you, the next step is an internal look at your business. That involves:

  • A sit-down interview with the primary operator or managing director of the business
  • A full site and software tour, to understand your operations
  • A review of your internal tracking, measuring and the processes surrounding customer acquisition and retention (or lack thereof)
  • A review of the retargeting strategy you use, to make sure everyone who interacts with your business has a positive experience
See if you qualify →

Don’t need
an audit?

If you know exactly what you need and just want channel management, get in touch directly for a conversation.

Prefer email? Jonny@Gilbeypink.co.uk
Or call 07769 335 807.