External
Marketing Audit.
Your business, seen the way a customer sees it. Everything we look at is already public, so we need nothing from you but a phone call. It answers one question: is there a problem here worth paying to fix?
See if you qualify →Do you need an external audit?
Most owners we speak to assume the problem is somewhere inside the business. More often it is outside it, in public, where everybody but the owner can see it.
You probably do
- You are spending on marketing and cannot say what it brings back
- People find you, look, and then do not get in touch
- Your competition comes up first and you do not know what they are doing differently
- Your reputation in the room is better than your reputation online
- You are about to spend on a website, a rebrand or an agency, and want to know what to fix first
- You have never once looked at your business the way a stranger does
You probably do not
If you are full, the phone rings on its own and you can tell us where every customer came from, you do not need us. We will say so on the call, and you will keep your money.
It is the same answer if you are not ready to change anything. An audit that nobody acts on is an expensive mirror, and this one is free, so it is only ever worth your time.
See if you qualify →
What it is
Your business seen the way a customer sees it. Everything we look at is already public, so we need nothing from you but a phone call. It answers one question: is there a problem here worth paying to fix?
- What someone finds when they search for you, and what they find instead
- Your site, your listings and your reviews, judged as a buyer and not an owner
- Where your competition is winning, and what they are doing to win
- A written summary you keep, whatever you decide next
How it works
- A qualification call. Twenty minutes on what you sell and what is not working. This is also where we tell you if you do not need us.
- We go and look. A few days on what a customer would find: search, site, listings, reviews, and whoever is beating you to the click.
- You get the summary. Written down, in plain English, ranked by what is costing you most.
- You decide. Run it yourself, hand it to your team, or talk to us about the internal audit.
What is a
marketing audit?
A marketing audit is an evaluation of the current state of marketing within your business. It can be looked at through two lenses: externally, what your customers and competitors see, and internally, what you know about yourself.
In understanding those two things, you can put together a picture that is as close to reality as possible.
The goal is to help you with your go-to-market strategy, identify the worst parts of your business that need repair, and evaluate how well you are tracking your KPIs.
How does an
audit work?
If you qualify for a marketing audit, we will take an external look at your business. That involves:
- Physically looking at your in-person sites
- Testing your current points of entry: calling, messaging online, emailing, walk-ins and reservation systems
- Evaluating every marketing channel you have chosen to use
- Reading your reviews, your social media posts and your interviews, and taking the measure of public perception
All of this is done at no cost.
Once we have gone through this with you, the next step is an internal look at your business. That involves:
- A sit-down interview with the primary operator or managing director of the business
- A full site and software tour, to understand your operations
- A review of your internal tracking, measuring and the processes surrounding customer acquisition and retention (or lack thereof)
- A review of the retargeting strategy you use, to make sure everyone who interacts with your business has a positive experience
Don’t need
an audit?
If you know exactly what you need and just want channel management, get in touch directly for a conversation.
Prefer email? Jonny@Gilbeypink.co.uk
Or call 07769 335 807.