Paid Social Media.
Paid Social Media Tailored for Your Business Goals.
Talk to us about social →What is ‘paid’ social media?
Paid social media is putting budget behind content so it reaches the people you choose, rather than waiting for the algorithm to decide who sees it. You are buying the audience rather than earning it.
That buys you two things organic cannot: you pick who sees the content, down to where they live and what they are interested in, and you find out whether it works in days rather than months.
The trade is ownership. With organic, the audience you build stays yours. With paid, the reach stops the day the spending stops. It is predictable and it scales, but it is rented, not owned.
Below you will find what it costs, and why there is a floor under the budget.
What paid social costs.
Our cost
£400a month
Management
Our fee, for the strategy, creative, targeting, testing and reporting.
Your cost
from £800a month
Your ad budget
Paid straight to Meta or TikTok from your own account. It never touches us.
Why £800?Minimum investment from £1,200 a month
Why is the minimum budget £800?
Paid social needs a lot of data before it can tell you anything. The platforms learn who responds by spending your money and watching what happens, and under a certain budget they never gather enough to work it out. You end up paying for the learning and stopping before the results.
So the floor is not us being precious about small clients. It is the point below which the spend cannot dial itself in. If you are not willing to make a significant advertising investment, then paid social media is not for you, and we would rather say that now than take the money.
Looking for organic
social media support?
Paid buys the audience. Organic earns it, and you keep it. If that sounds more like what you need, start there instead.
Prefer email? Jonny@Gilbeypink.co.uk
Or call 07769 335 807.