Organic Social Media.

Organic Social Media Tailored for Your Business Goals.

Talk to us about social →

What is ‘organic’ social media?

Organic social media refers to social media that attracts its audience through unpaid means. This means the content has to be funny, engaging, interesting, educational, or in some other way justify a user’s time.

In creating content that holds a user or, even better, gets more users onto the respective platforms, the Meta and TikTok algorithms reward you by pushing your content far and wide.

The perk of organic social media over paid is that you have much more ownership over your audience. In putting in the time and effort to build an audience up, you no longer have to spend each time you want to get a message out.

Below you will find our social media cost calculator, where you can work out how much a bespoke social media package will cost for you.

Social Media Cost Calculator.

You can work out how much your bespoke package will cost down below.

Which channels — pick as many as you need
And what that content is — pick one

LinkedIn on its own is a fixed package — ghostwriting and one content shoot a month, all photos, no video — so the mix above does not apply.

£520a month*

Twelve pieces a month — photos, with some supporting video — on Instagram.

* Please note the price shown here is an indication of what your cost will be, and does not constitute a quote provided by GilbeyPink. The best way to receive an exact quote is to contact us directly, by email or by phone.

How we work out the price

  1. Instagram and Facebook run off the same engine. The content for both is the same content, so the second one adds nothing to the price.
  2. TikTok alongside Meta means picking a front runner. One platform leads and sets the style, and we reproduce it for the others. That reworking is the extra you are paying for.
  3. LinkedIn is bespoke, and text led. Nothing else you post fits it, so it is written from scratch. Alongside another channel it adds £100. On its own it is a fixed £450: ghostwriting and one content shoot, all photos.

As a rule of thumb, twelve photos with some supporting video sits at £620 a month, although this will depend on your channels.

Looking for paid social media support?

Paid social media →

Who it is for

Businesses that sell to the general public and live or die by footfall: hospitality, bars and restaurants, venues, events, and third spaces where people choose you because they saw you. If your customers are other businesses, social is rarely where your money should go, and we will say so.

What you get

  • Facebook, Instagram and TikTok planned, posted and managed
  • A content plan tied to what is actually happening in the business
  • Paid social where it earns its place, with the budget in your account
  • Comments and messages handled, so nobody is left waiting
  • Monthly reporting on reach, engagement and what it put through the door

Social on its own is not a fix for a business that has a big problem upstream, so before running a social media package we will run a complimentary external audit.

Tell us about
your business.

Is social where your money should go? If you are not clear on that answer, get in touch.

Prefer email? Jonny@Gilbeypink.co.uk
Or call 07769 335 807.