LinkedIn Led Management.
Text and images, less of it than you think, and connections that do more work than content ever will.
Talk to us about LinkedIn →Why less is more
on LinkedIn.
LinkedIn is a text and image platform. Video exists there and mostly underperforms. What travels is a clearly written point of view with one good photograph attached, and the bar for clearly written is higher than on any other channel, because the audience does this for a living.
It is also the one channel where less is more. Posting daily on LinkedIn is a reliable way to get muted by exactly the people you are trying to reach. A considered post once or twice a week, saying something you would defend in a meeting, beats a calendar filled for the sake of being filled.
The thing doing the real work is not content at all. It is connections. Who you are connected to decides who sees anything you write, which makes the account worth more than the schedule. An account with 400 of the right people on it beats one with 4,000 of the wrong ones every time, and no amount of posting fixes the second case.
So a LinkedIn package is a different shape to the others: ghostwriting, one content shoot, all photos and no video. We write in your voice, you approve it, and it goes out from you rather than from a brand page nobody follows. We will only ever support you with this, never replace you — we are not the subject matter experts on your niche, and on LinkedIn that shows immediately.
Not sure this is
your channel?
Most people are not, before the call. Tell us what you sell and who buys it, and we will tell you which channels are worth paying for and which are not.
Get in touch →LinkedIn management
in Portsmouth.
Most LinkedIn management sold around here is volume: a number of posts, a number of connection requests, sent from an account that is not really yours. It does not work, and on a platform where your customers are also professionals, it is visible.
We do the opposite. Ghostwriting in your voice, one shoot a month for the images, and a posting rhythm deliberately slower than you are expecting. It is priced as a fixed package rather than by content volume, and the cost calculator has the figure.
If LinkedIn is your main route to customers, that usually means a longer sales cycle, and the content is only part of it. The external marketing audit is where to start, because it looks at the whole path rather than the one channel. The rest of what we run is on the social media management page.
Written by us,
posted by you.
Ghostwriting and one shoot a month, at a pace deliberately slower than you are expecting. Tell us who you are trying to reach and we will tell you whether it is worth doing at all.
Talk to us about LinkedIn →Tell us about
your business.
A phone call to work out whether social is where your money should go, and what it should cost. If the answer is no, we will say so.
Prefer email? Jonny@Gilbeypink.co.uk
Or call 07769 335 807.