Instagram Led Management.
Instagram and Facebook are the same engine. Run them together and the second channel is effectively free.
Talk to us about Instagram →Why Instagram led rarely
means Instagram only.
Instagram and Facebook are owned by the same company and managed through the same tool. A post built for one publishes to the other in the same action, with the same assets, at no additional cost. Anyone charging you separately for the two is charging you twice for one job.
So an Instagram-led package is really a Meta package with Instagram in front. That is not an administrative distinction, it changes what we shoot. Instagram-led means content built for a scrolling, visual, comparatively younger audience, and Facebook then gets the same material with the copy and the framing adjusted for the people who are actually there.
That demographic split is the whole reason to keep both. In most of the businesses we work with, Instagram is where someone discovers you and Facebook is where their parents check you are real before booking. The same photograph does both jobs. The caption underneath it should not be identical.
The practical shape: twelve pieces of content a month per channel, photo-led with supporting video, shot on site so it looks like your business rather than a stock library. Adding Facebook to an Instagram package does not change the price.
Not sure this is
your channel?
Most people are not, before the call. Tell us what you sell and who buys it, and we will tell you which channels are worth paying for and which are not.
Get in touch →Instagram management
in Portsmouth.
If you are searching for Instagram management in Portsmouth, the thing worth knowing before you call anyone is that you should not be paying for Instagram and Facebook as two line items. It is one job.
We run it as one. Twelve pieces of content a month, shot locally, cross-posted through Meta with the copy tuned per audience. What it costs depends on whether you want photo-led or video-led work, and the cost calculator will give you the figure.
If Instagram is not obviously the right lead channel for what you sell, start with the external marketing audit instead. We will look at what your competitors are doing and tell you where the attention actually is before anyone commits to a content schedule. The full service is on the social media management page.
Twelve pieces a month,
shot on site.
Instagram in front, Facebook alongside it at no extra cost. Tell us what you sell and we will tell you what is worth posting and what it should cost.
Talk to us about Instagram →Tell us about
your business.
A phone call to work out whether social is where your money should go, and what it should cost. If the answer is no, we will say so.
Prefer email? Jonny@Gilbeypink.co.uk
Or call 07769 335 807.