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Results from our clients.

Croxton's Kitchen & Tap House shopfront in Southsea

Turning away walk-ins on a Tuesday night

Croxton’s, Southsea · £1,500+ from one pilot night

 Crowd at the Send it 100 festival

A concert that wasn’t meant to succeed

Pitt St. C.I.C · 10,000+ tickets, £0 out of pocket

 A packed room at The Attic Comedy Club

600% increase in viewership

The Attic Comedy Club · 2.5m views in six months

 Site workers in hi-vis and hard hats

Breaking a two-year spiral

Summit Safety Solutions · 500k monthly impressions

 See all our work →

Marketing made eeeeeeeasy

Marketing for businesses in Hampshire that have outgrown word of mouth.

See how it works

Get in touch.

What we do.

An SME does not have the budget for a full-time leadership team. It also doesn't have enough work to justify a full-time hire, and yet it still needs the expertise.

We provide high quality marketing leadership at a fraction of the cost of a traditional hire.

How we do it.

External marketing leadership provides everything you need, with no fluff.

We do this by assigning you an account manager that works with a maximum of 3 clients across non-competing industries.

You gain access to the same expertise as multinational corporations, and a pool of vetted third-party freelancers, for a lower cost than an entry-level graduate.

Results from our current clients

Croxton's Kitchen & Tap House shopfront in Southsea, Portsmouth
Croxton's Kitchen & Tap House, Southsea

One pilot event on the quietest night of the month, and the venue went from empty to turning people away.

Read more →

Case study 1 of 4 · Croxton's

Turning away walk-ins on a Tuesday night.

Tuesdays were dead, so we ran a pilot event in the form of a pub quiz, designed to lift repeat revenue for the venue. Not only did Croxton's go from empty to full, the net profit from the night exceeded the full monthly retainer. The work had paid for itself before anything else went live.

With that covered, we got on with the boring bits: getting 300+ reviews, improving local SEO, adding UGC and refining social.

  • £1,500+In tickets, food and bar spend
  • 300+Reviews collected since
Read the case study →

Case study performed

Send it 100 festival crowd, run by Pitt St.
Sendit100 Pitt Street Skatepark, C.I.C

A festival for the people that was never meant to work, but we sold 10,000+ tickets anyway.

Read more →

Case study 2 of 4 · Pitt St.

A concert that wasn’t meant to succeed

Send it 100: a two-day music festival with a phenomenal line-up and a phenomenal price tag. Cashflow was an issue. Time was an issue. Headliners dropping out was an issue. Aware of these constraints, we worked with the C.I.C. on a goodwill post-payment basis.

When print distribution was needed, we roped in our trusted providers. When local businesses needed to be told, we got the message out. When 96 university sports clubs needed meetings and custom promoter schemes, we caught freshers’ flu. The job got done, and the festival was a success.

  • 10,000+Tickets sold
  • £0Out of pocket cost
Read the case study →

Case study performed

The Attic Comedy Club, Southsea
The Attic Comedy Club Live comedy venue, Southsea

Six months of organic social, 2.5 million views, and 20,000+ clicks straight through to the booking engine.

Read more →

Case study 3 of 4 · The Attic Comedy Club

600% increase in viewership

Hospitality and events need a solid social media presence. The Attic didn't have one; so we spent six months rebuilding theirs to give the club a genuine, repeat audience rather than a rented one. We achieved 2.5 million views and a 600% lift in viewership, without a penny of ad spend.

But views don't sell tickets, so we tracked what happened next; 20,000+ click-throughs from the social profiles to the booking engine, alongside a marked rise in the club's general exposure.

  • 2.5mViews across six months
  • 600%Increase in viewership
  • 20,000+Clicks to the booking engine
Read the case study →

Case study performed

Summit Safety Solutions, commercial B2B services in Hampshire
Summit Safety Solutions Commercial B2B services

Two years of agency churn replaced with a structured department that grows, and the honesty to report what wasn't working.

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Case study 4 of 4 · Summit Safety Solutions

Breaking a two-year spiral

In managing their LinkedIn, we took monthly impressions to a peak average of 500,000 inside three months, then tracked the conversions behind them and found zero orders. Rather than hide it, we explained it, exposing the real problems in the process.

In swapping from an inbound to an outbound strategy, we did more than two years of agencies, freelancers and sales reps had, replacing the silver bullet attempts with a structured department that can grow. Consistent, scalable, and built for a medium enterprise, with our revenue tied to their results.

  • 500kPeak monthly LinkedIn impressions
  • 450%Increase in Google reviews
  • 1Critical insight
Read the case study →

Case study performed

Gilbey
Twenty minutes. No deck. Fractional CMO consultancy, Hampshire

We'll tell you exactly what we'd do in your shoes; do it yourself or bring us in to do it for you.

Email instead →

Your turn

We can do the same for you

If you can tell us what you sell and what isn't working, we can come back with a solid solution.

* mandatory

The process.

Phase 1 Free, no obligation

  1. The call

    Every partnership starts the same way: a phone call, to see if you qualify for our free external audit.

    01

  2. The Free External Audit

    We'll show you exactly what a potential customer sees, identifying where your competition is winning and what you can do to change that.

    02

Phase 2 £1,250, one-off

  1. The Internal Audit

    We'll go through your internal systems, to ensure you are measuring the correct KPIs and valuing customers correctly.

    03

  2. The Roadmap

    We'll consolidate your audits in a sit-down interview, then build you a 3, 6 and 12-month plan.

    04

Phase 3 From £600 a month

  1. The Retainer

    We'll agree an ongoing level of paid support, and a marketing budget we can allocate on your behalf.

    05

Our long term incentive structure is simple:
When you win, we win.

The obvious question

Isn't that a
Marketing Agency?

Not quite.

An agency

  • Is incentivised to sell you things: websites, rebrands, bespoke design suites you might not need.
  • Hides its outsourced work, taking a cut of the spend it recommends.
  • Hands the work to junior members of staff, often with little-to-no experience in the industry.

GilbeyPink.

  • Focused on diagnostics, management and revenue growth, not selling silver bullets.
  • Works transparently with qualified and trusted practitioners, never taking a cut.
  • In-house work is done by a dedicated account manager you'll get to know personally.

Our partners and friends

Questions

The things
people ask.

What is the difference between a Fractional CMO and a Portsmouth marketing agency?

Traditional agencies focus their effort on running ads, managing social and building websites. A Fractional CMO provides strategy, revenue alignment and leadership. At GilbeyPink we help businesses work out what to do and why we're doing it, before spending money on tactics.

Do you offer full-service marketing agency services in Portsmouth and Hampshire?

GilbeyPink offers end-to-end strategic oversight, and can manage internal hires, freelancers and specialist local agencies to execute campaigns flawlessly. Using our industry expertise we negotiate preferred rates on your behalf, tied to measured KPIs.

Why hire a Portsmouth Fractional CMO instead of signing a marketing agency retainer?

Hiring marketing leadership is both resource and cost efficient. Agencies sit outside your business and are constantly getting you to spend more; it is akin to renting instead of buying. A Fractional CMO embeds into your executive team on a flexible basis, holding external vendors accountable and preventing wasted spend. It is the final step before an internal marketing hire as you grow from a medium to a large business.

Can you work alongside my existing local agencies, such as PR, web design or social media?

We function as a client-side marketing head, working on your team. We are happy to work with your existing infrastructure, but we hold all third parties accountable to agreed KPIs, so their output drives revenue rather than vanity metrics.

Which areas around Portsmouth and the Solent do you cover?

We are based in Southsea and have established footholds across the Solent, working with businesses in Portsmouth, Fareham, Waterlooville, Gosport, Southampton and the broader Solent region.

How much does a Fractional CMO cost compared to hiring an agency in Portsmouth?

A full-time CMO can cost in excess of £100,000 a year, and a multi-service agency retainer can run £3,000 to £8,000 a month. A Fractional CMO gives you C-suite leadership for a fraction of that, and you pay in three stages: the call and the external audit are free, the internal audit and roadmap are a one-off £1,250, and the retainer is priced to what you need, ranging from £600 to £2,000 a month depending on the workload you have.

Are you a marketing agency in Southsea?

Not quite. We are a Fractional CMO consultancy based in Southsea, and we aim to provide a stronger service than a traditional marketing agency, at a better price.

How quickly can we start, and what happens first?

The first step is a qualification call, to assess your needs and see whether you actually require a Fractional CMO. If you qualify, a free external audit follows, and the work starts from there.

What size businesses do you work with in Hampshire?

We work with brick and mortar businesses of any size, and with any organisation turning over £500,000 or more a year.

Do you work with businesses outside Hampshire?

Yes. We work with businesses in London, or anywhere south of London, provided we can build an in-person relationship.

Five stars

What they
said after.

Straight from our Google reviews, under our old name, Marketing4.

★★★★★

Really informative in how they can provide help and support. Definitely use again.
Becki SimmonsLocal Guide · Google review

★★★★★

I have known Jonny for a while and there was no question as to who I was going to use for some drone footage for my architectural company. Let's just say he knows how to showcase some buildings! Jonny made myself and my clients feel comfortable having them in their home (and filming me, which I usually HATE). I'd recommend Jonny in a heartbeat and will be using him for any future projects. Thank you again!
Maisie DurrantArchitectural studio · Google review

★★★★★

We would like to thank Jonathan and everyone at Marketing4 when we were hit with some tight deadlines. The work was completed within 24 hours from enquiry to sign off. Someone once told me that quality, speed and price don't all go together, you can combine any two, but getting all three is nearly impossible. Marketing4 did just that. Incredible value for money. Thank you from all of us at Ashbys.
Stephen FergusonAshbys · Google review

★★★★★

We engaged Marketing4 to capture the visuals at our launch party and they simply knocked it out of the park. They understood our brand voice, they didn't just show up with cameras, they anticipated the shots we needed and delivered visuals that fit our message perfectly. Delivery was fast, communication was clear and the final media exceeded our expectations. I'd wholeheartedly recommend Marketing4. Five stars.
We Are JungleLaunch event · Google review

Become a Partner

Let's see if
we fit.

Tell us what you sell and what's currently not working. If we're not the right answer we'll say so, and point you at what is.

Prefer email? Jonny@Gilbeypink.co.uk
Or call 07769 335 807.