Senior marketing leadership, without the six-figure salary. A fractional CMO manages freelancers and agencies on behalf of your business — taking on the role of an internal Chief Marketing Officer for medium-sized businesses that wouldn't have enough work for a full-time employee. Based in Portsmouth and Southsea, I work personally with businesses across Hampshire and the wider UK to ensure your marketing budget is executed in a way that drives clear results that justify the spend.
Most mid-sized businesses are stuck in the same spot. Too big for the founder to keep doing the marketing, sick of getting work through unclear avenues, but too small to justify a £90k Chief Marketing Officer and a team to sit under them.
So they end up with a patchwork: an agency here, a freelancer there, a platform nobody's really watching. No single person holding the whole thing together or answering for the numbers.
That's the gap a fractional CMO fills. You get the senior thinking, the strategy, the budget calls, the channel decisions, the someone-who-actually-owns-this — for a fraction of the cost and commitment of a full-time hire. It's the core of what GilbeyPink does, and everything else we offer plugs into it.
The method is simple and it doesn't change: connect to your data first, find out what's really happening, then put the budget where the evidence points. No vanity metrics, no spending for the sake of looking busy. Everything is measured against the three things that actually move a business: getting more customers, higher value from each one, and being the name people think of first.
And because I don't believe in asking anyone to commit blind, it starts with a fixed-fee project. You see how we work, on something real, before there's any talk of a longer engagement.
— Jonny
"The man who does not read has no advantage over the man who can't read."— attributed to Mark Twain
What We're Actually Moving
How do we get more people walking through the door.
Upsells, retention and repeat business that lift what every relationship is worth over its lifetime.
Brand presence that quietly makes every other channel you run work harder and cost less.
Let's get to it.
Where We Help
You might need the lot, a CMO on tap, running the whole picture. But it's much more likely that you don't have that much for me to do. You might need one piece done properly: a strategy, a tracking setup, an agency finally held to account. I work with both.
Senior marketing leadership, part-time. The strategic owner your business has been missing — setting direction, making the budget calls, and answering for the results. Without the full-time cost.
We manage one channel, such as social media. Building the results there and letting you run the rest.
Your agencies, freelancers, ad platforms — how do you hold them to account? Are they actually managed, day to day, by someone who knows what good looks like? You stop chasing suppliers and get your time back.
We help you figure out what you want to say, who you want to say it to, where they hang out, and what you should look like to get that message across.
Every Engagement, As Standard
Whether it's a single project or an ongoing CMO role, the way we work doesn't change. This is the baseline — not the premium.
Before a penny is spent, we connect to your systems and get the measurement right — so everything that follows is judged on real numbers, not hope.
StandardRegular reports you'll actually read. What happened, what it cost, what it returned, and what we're doing next. No 40-slide decks designed to dazzle.
StandardYou always know the plan and where you are in it. Priorities, timelines and the reasoning behind each call. We run without the need for oversight — but if you ever want to know what's going on, the work is there.
StandardWe sit down often enough to keep things honest — checking the numbers against the goals and changing course quickly when the data says we should.
StandardWhat Clients Say
"We were hit with some tight deadlines and the work was completed within 24 hours from enquiry to sign off. Quality, speed and price don't all go together — you can combine any two. They did all three. Incredible value for money."
Ready for someone to own this?
We only take on businesses we genuinely believe we can move the needle for. It starts with a fixed-fee project — no lock-in. Get in touch and we'll come back within 24 hours.